The idea originated from a Aurie Styla, a young comedian and presenter living in London who has a large and distinctive smile, and a wild and wacky personality. Fashion and design was only a small hobbie, but as time went along, Styla believed that in a society of negative news reported daily, a simple message backing the idea of ‘smiling’ had potential to push positivity, even if only a small amount.
Now, iSmileWear has a small team of people, and many affiliates who have aided in its success, whether it be filming events where the clothes have been represented, to maintaining the recently launched Online Store. Though only started with T-Shirts, iSmileWear has now branched out to Sweatshirts, Hooded Jumpers, Underwear, Hats & even Children’s Clothing. The aim is to continue whilst pushing out the idea behind the slogan “(i)Smile, Wherever You Go…”
“We hear negative things in the news all the time, we probably even see it around us in our everyday lives. iSmileWear wants to promote something as simple as an action of positivity…. and that’s to smile. Where it goes after that, is down to those who will carry the message, after all, we are the ones who partake in expressing ourselves.” – Aurie Styla
